Web Marketing Workshops in Houston Texas

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“Your workshop yesterday was an excellent, informative and useful seminar and I found it to be well-structured and well-taught. I appreciate the opportunity to learn and benefit from your experience!”

Hilla Barzilai-Abileah
Houston Technology Center

WORKSHOP Overview & Agenda

Overview

The workshops provide detailed information about online marketing with tips for improving success rates and profitability. They provide actionable instructions ranging from online marketing trends and strategic planning to tactical implementation and ROI measurement.

Attendees can expect to learn about emerging areas of Web marketing such as search engine optimization, search engine advertising and e-mail marketing. To illustrate these tactics, Spur Digital incorporates several case studies from some of today’s leading companies into the lessons. The curriculum speaks to all levels of business, as marketing executives from companies ranging from start-ups to Fortune 500 companies have participated in Spur Digital’s Web Marketing 101 series.

Agenda

Introduction

Overview of market trends

Opportunities

Challenges

Web Marketing Strategies

Prioritizing online objectives

Strategic planning framework

Metrics and measuring results

Web Marketing Tactics

Campaign planning

Search engine optimization

Search engine advertising

Email marketing

Online advertising

Web analytics

ROI measurement

Case Studies

FedEx Kinko’s

Southwest Airlines

Lasik Vision Institute

Schedule / Register / Contact Us

Web Marketing 101 is an interactive resource for today’s marketing professionals. Web Marketing 101 offers a comprehensive online resource center or Web marketing workshops. The resource center and workshops focus on Web marketing strategies and tactics such as campaign planning, search engine optimization, search engine advertising, email marketing, online advertising, Web analytics and ROI measurement.